Creating A Growth Plan

Who Do You Serve/Want to Serve?

• What are your client demographics?
• Psychographics?
• Niche/Special interest groups (e.g., dentists, executives)

• Are you selling product or building relationships?
• Is your offer right for those you serve/want to serve?

Why Clients Work with You & How You are Different?

• What makes YOU compelling? 
• What do your clients value about you?
• What is your mission/value?

 How Do You Effectively Communicate?

• Does everything you do and say reflect:
• Who you serve
• What you provide
• Your unique value/mission